It’s quite a ways down the road from when we launched Unleaded in 2003 as a little station for the industry specializing in trust-based, content-driven messaging. And some 600 web films, brand movies and interactive episodes later, it all seems like a blur. A very high-octane and enjoyable blur, that is.

The formulas that propelled us here are constantly mixing with new ideas and fresh best practices to keep driving our clients’ business. And while we don’t publish our Uncommercials playbook on the web for obvious reasons, here’s an executive summary of how our proprietary formulas can pour new life and energy into your internal and external marketing.

We filmed Sabine and The Ring as part of the latest series in the American Airlines Milestones travel campaign – and what a perfect ending to a high-flying tour of filming that included over 60 days in Spain, Argentina, Uruguay, Canada and Germany during 2009. You can see some of those featured movies here or on American’s site at www.aa.com/milestones.

Look for the Germany series to launch soon on aa.com, as well as upcoming Caribbean films. But in the meantime, start planning on burning some of your miles for the one-of-a-kind adrenaline rush that is The Ring.

Quick, effortless project management and file sharing is a must for our Uncommercials team. With our staff and core freelancers scattered from New Zealand to Austin to Madrid, and our clients spanning more than 30 countries, we lean heavily and regularly on Basecamp to keep collaboration at full steam. And Basecamp projects, combined with the simple but hefty file-sharing capabilities of DropBox, let us work easily and immediately with folks and files the world over. Take a free test drive of these platforms with your org and you’ll discover why we’ve gone so far to put such a testimonial on an otherwise 100% uncommercial site.